About Safi
Photo taken by Thulasi Madhmuri
Founded by Elena Safi,
Elena Safi first became entangled in the world of fashion at a young age, primarily through knitting/ crocheting garments for her teddy bears. Over the years, her love for all things art strengthened her desire to create something intentional and meaningful, initially intended for her personal use. Having an interest in music, literature, architecture and sculpture allowed Elena to combine multiple aspects into her sense of fashion and truly appreciate everything in the creative industries.
About the Brand
Safi was founded in 2022 with a strong belief that change is the most constant thing. Its core values are to be a brand that is always seeking for more growth and understanding, never expect to remain the same.
Drawing from a connection to Congolese culture with a western twist, Safi aims to build a bond with like minded individuals who are not tethered to one land.